Presenter: Alan Hartless

Marketing is a must for any business. Most people know about email marketing, social marketing, and inbound marketing but many are not familiar with the concept of marketing automation (MA). MA has been around for years but many businesses are not leveraging it's power for one single reason: it's not cheap. Popular solutions such as Marketo or Hubspot can cost literally thousands of dollars a month to market to as little as 10,000 contacts! The cost alone makes it difficult for freelance, small and mid-size businesses to leverage such marketing tools. But what if I tell you that you can get the same features for free with an open source solution? In this session, we'll be discussing the concept of MA, how it can benefit your business, and introduce Mautic, the first MA open source solution of it's caliber.